Bread
Target Audience
Local residents, Food enthusiasts, Tourists
Tools
Figma, Adobe Photoshop, Adobe Illustrator
Year
2025
About the Project
Bread is a fictitious concept inspired by a prominent, family-owned bakery brand based in Portland, Oregon. Known for its authentic recipes, traditional baking methods, and community roots, Bread produces a wide range of baked goods from premium and classic loaves to gluten-free products, bagels, buns, rolls, donuts, and English muffins. Although the real-world brand operates through physical bakeries and outlet stores, the objective of this project was to conceptualize and design a digital presence that reflects its legacy, warmth, and quality craftsmanship envisioning how the brand’s website might look and function if it expanded into the online space.
The Challenge
The challenge was designing a digital experience that captures the nostalgic warmth and heritage of a century-old bakery while adapting it for a modern audience. The site needed to balance authentic storytelling with a user-friendly layout that visually organizes a diverse range of products.
The Solution
The final website concept uses a modern, visually rich design to digitally present the brand's heritage and diverse products, featuring a hero banner, founder storytelling, and an organized product gallery. Although the site doesn't sell online, it strengthens the brand's identity by combining nostalgia, craftsmanship, and modern aesthetics.
Project Gallery
