Computer History Museum
Rebranding

Computer History Museum

Target Audience

Students, Tech designers, Educators

Tools

Adobe Photoshop, Adobe Illustrator

Year

2025

About the Project

The Computer History Museum (CHM), located in Mountain View, California, preserves and showcases the history and impact of computing technology. The purpose of this rebranding project was to modernize the museum’s visual identity and create a logo that reflects both its historical legacy and its vision for the future.

The Challenge

The previous logo appeared traditional and lacked a clear connection to modern technology. The challenge was to design a logo that visually communicates innovation, data, and digital connectivity, making the brand feel dynamic, future-oriented, and engaging to today’s audience.

The Solution

The rebranded logo effectively connects CHM’s historical foundation with a modern, innovative spirit. It reflects how technology continues to evolve and inspires future generations to explore the power of computing.

Project Gallery

Existing & Redesigned Logos
Existing & Redesigned Logos
Mood board showcasing design inspiration
Mood board showcasing design inspiration
The redesigned logo
The redesigned logo
Redesigned logo variations in different colors
Redesigned logo variations in different colors
Rough sketches and concepts for the new logo design
Rough sketches and concepts for the new logo design
Rough sketches and concepts for the new logo design
Rough sketches and concepts for the new logo design
Final few sketches out of 50 variations before digitization
Final few sketches out of 50 variations before digitization
Final logo variations in different color and shape options
Final logo variations in different color and shape options
Color palette
Color palette
Typography
Typography
App icons for iOS and Android platforms
App icons for iOS and Android platforms
Website mockup featuring the new branding
Website mockup featuring the new branding
Interior facade design incorporating new logo
Interior facade design incorporating new logo
Flags mockup showcasing new branding
Flags mockup showcasing new branding
Duffel bag with new logo branding
Duffel bag with new logo branding